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Truly Oscar

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2 Cute Belly Band

$ 9.95

Of course your pup is the cutest pup ever, and this belly band is made just for him! This adorable belly band with a collegiate flair features embroidered design with the words “2 Cute”. As with all ON belly bands,...

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2 Cute Sweater

$ 16.95

Of course your pup is the cutest pup ever, and this adorable sweater with a collegiate flair announces it to the world. The “2 Cute” design features a fuzzy hand-cut varsity style “2” patch, with “Cute” in hand-sewn sequins. Contrasting...

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All Star Football Belly Band

$ 9.95

The All Star Football belly band is a must have for all football fans, both pups and dads alike. The embroidered design and bright collegiate blue and orange colors pop and flatter every pooch. As with all ON belly bands,...

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Angel In Disguise Eyelet Sundress

$ 18.95

Sweet and angelic, this white eyelet tank dress is perfect for your little angel. Soft cotton eyelet with ruffle details, and just a hint of pale pink and mint green tulle on ruffled hem, pale pink and mint green lace...

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Best in Show Belly Band

$ 9.95

This Best in Show design is an Oscar Newman original, brought back rom our archives. Originally shown on a tee, we brought this irresistible art work back on a belly band, by popular demand! The adorable design is meticulously created...

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Bling It On Sequin Tank Dress

$ 16.95

This tank dress features a stretch rose-gold sequin top paired with a complimentary two-tone lavender ruffle skirt. Soft, light, and stretchy fabric makes this a glamorous yet comfy ensemble. Gorgeous enough to wear at the most sophisticated of events, yet...

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Blooming Cute Sweater

$ 14.95

Oscar Newman’s attention to detail is apparent in this hippie chic sweater by Truly Oscar. Soft brown embroidered flowers stand out against the pale ice blue background. This sweater features fringe trim on the collar, sleeves and hemline. 100% baby-soft...

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Butterfly Tee

$ 15.95

This cotton/lycra blend tee is soft, and ultra-comfy. The hand-cut, chocolate brown butterfly applique features white contrast stitching, while the off-white tee pops with brown contrast stitching along the neck and hem. Move aside skulls, this striking and classic butterfly...

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Casual Friday Logo Tank
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Casual Friday Logo Tank

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Preppy, casual style for your little boy pup. Who says boys can't be stylin' too? This cool cotton knit vest in a classic diamond plaid design and masculine shades of blue, features an embroidered ON logo and ribbed trim. The...

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Chantilly Sweater

$ 14.95

Soft light gray with pale pink accents, this classic sweater feature soft knit cream ruffle trim on the neck, sleeves and hem-line. Cream Venice Lace and a satin bow adds vintage charm. Elegantly simple, this sweater is sure to be...

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County Fair Diva Smocked Dress

$ 17.95

Sure to make a statement at the county fair, or any fair for that matter, this adorable smocked dress will delight both the country and city pooch. Tiny polka-dot apple green smocked bodice provides a bright contrast to a sweet,...

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Dinner Date Jacquard Sweater Vest

$ 14.95

Swoon-worthy duds for studs that are classically debonair, this Dinner Date sweater vest in classic white and red jacquard on black, is a must have for every little boy fashionistud. The sleeveless vest design can be layered over a tee...

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Easy Peezy Belly Band

$ 9.95

The adorable Chico the Chihuahua lazes on his brightly colored bed holding on to his bone. This original artwork by Oscar Newman features delightful details; a tiny red embroidered heart, Chico wearing his signature blue belly band and red collar....

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Floral Braided Tank Dress

$ 15.95

Bright and vibrant colors, playful and flirty style, ultra-comfortable, easy on-off design, softest, stretch cotton lycra - need we say more? Hand-cut flower appliques and hand-braided straps are just a few Oscar Newman details in this Truly Oscar design. This...

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Garden Sweater

$ 12.95

It's Spring all year round with this cute Garden Sweater by Truly Oscar. Bright pastels will brighten any dreary fall or winter day. Oscar Newman's attention to detail is apparent in this Truly Oscar design, from the embroidered butterfly and...

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Give the Dog a Bone Belly Band

$ 9.95

"Give the Dog a Bone" belly bands are made from ultra-soft "cashmere feel" fabric. Double-sided, the bone design is reversible from green with blue hand-cut bone applique, or blue with green hand-cut bone applique. Machine washable, these belly bands will...

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Heart Felt Reversible Tee

$ 14.95

Comfy, stretchy, cool, and light, this soft cotton tee is a must-have staple to any dog's wardrobe. Reversible for two looks, bright pink and aqua blue stripes reverse to pink and aqua blue polka dots. Hand-cut heart patch features the ON logo....

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I Love Mommy/Daddy Belly Band

$ 9.95

Let your dog show his love with this super-soft comfy belly band. Reversible embroidered design with "I Love Mommy" on one side and "I love Daddy" on the other side, ensures both Mommy and Daddy get equal time. Classy black...

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iPeed Belly Band

$ 9.95

The belly band with a humorous touch is a hit in most any situation. Witty spoof on the ever popular iPod lets your baby display his sense of humor. As with all Oscar Newman belly bands, this belly band is...

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Just Monkeying Around Belly Band

$ 9.95

If your pup is a little monkey, then this belly is perfect for him!  Original artwork by Oscar Newman, this belly band features adorable monkeys frolicking and tumbling around. Embroidered design with the words “Just Monkeying Around” on bright, apple...

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Just Monkeying Around Tee

$ 14.95

Original artwork by Oscar Newman, this cotton tee features cute embroidered design of 3 little monkeys frolicking and tumbling around. Apple green with blue piping, this tee coordinates with the Just Monkeying Around belly band. Unisex tee, perfect for your...

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Life's a Picnic Gingham Smocked Dress

$ 15.95

Oscar Newman styling and detail in every way, but with Truly Oscar value, this smocked dress features spaghetti straps, tiny hand-sewn pink, yellow and green flowers, and a ruffle hem in pink gingham with pale yellow floral print. The sweetest...

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Lil' Tiger Tee

$ 15.95

For the little Tiger in your life, this cute tiger tee features hand-cut tiger applique with embroidered details. The complimentary orange contrast stitching on soft, stretchy, taupe cotton fabric is sure to flatter every pooch out there.

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Little League Baseball Sweater

$ 15.95

A Truly Oscar sweater for the little sports fan. This calssic all-American sweater is a must have for the sports aficionado. With a hand-cut baseball and bat applique on the front and the ON logo embroidered on the sleeve, your baby...

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Love Boat Sweater

$ 16.95

Oscar Newman's attention to detail is apparent in this delightful sweater by Truly Oscar. Hand-cut kitted boat appliques with embroidered details, 3-D lifesavers meticulously hand-crocheted, and a ribbed neckline, sleeves and hemline for a comfy fit. Baby blue and creamcicle...

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Love Bug Belly Band

$ 9.95

If your dog is a lover boy, then this “Love Bug” belly band is just for him!  Original Oscar Newman drawing embroidered in contrasting black and white features a lady-bug, hearts and flowers.    Ultra-soft fabric in candy apple red, striking...

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Love U Belly Band

$ 9.95

When it comes to love between you and your pup, the feeling is mutual. This adorable belly band with a collegiate flair features embroidered design with the words “Love U”. As with all ON belly bands, this belly band is...

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Love U Sweater
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Love U Sweater

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When it comes to love between you and your pup, the feeling is mutual. This adorable sweater with a collegiate flair announces her sentiments. The “Love U” design features a fuzzy hand-cut varsity style “U” patch, with “Love” in hand-sewn...

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Moonlit Tee

$ 14.95

Enchanted sparkling tee is perfect for an informal walk in the park or a formal cocktail soiree. Sparkling flower print, coordinating black piping and flower "corsage" details. Stretch polyester/lycra blend for a comfy fit.

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Moose Lodge Sweater Vest

$ 14.95

Oscar Newman’s attention to detail is apparent in this adorable Truly Oscar favorite. For camping, hiking, kicking back, or roasting marshmallows, this sweater vest will bring out the outdoors in even the most city-centric of pups. White intarsia snowflake knit...

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Oceana Tee

$ 14.95

A must-have tee in the prettiest cool blue that will remind you of the ocean and sandy beaches, with soft layers of ruffles remininscent of gentle rolling ocean waves. Silky-soft, wispy-light, super-comfy and stretchy, this will be your pup's favorite summer...

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Oceana Tee

$ 32.95
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Paw Prints on My Heart Blankie

$ 12.95

This blankie in violet is a must have staple for your pup's favorite bed or carrier. On one side is ultra-plush, silky cuddly faux-fur, and on the other is buttery soft, furry chenille with teeny embossed paw prints. This light-weight...

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Pink and Proper Sweater

$ 15.95

This delicate sweater is the perfect mix of sweet and proper. Pointelle knit shimmers with silver lurex threading woven throughout for a delicate sparkle. Soft, sheer collar, ruffles and pop-sleeves add to a perfectly polished look.

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Prince Charming Tee

$ 15.95

The perfect tee for the little charmer, this Prince Charming tee features a hand-cut crown applique with embroidered details. Brilliant aqua cotton fabric with contrasting stitching, this cheerful tee will be sure to put a smile on your face.

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Puccini 2 Top

$ 15.95

Fresh, hip and trendy, this slinky top features retro, geometric prints in a sunny green and brown combination. Halter style with brown accented trim, key-hole neck with button closure. This ultra-modern top is completely lined in lightweight silky green fabric. This Pucci-esque...

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Pumpkin Patch Belly Band

$ 9.95

Orange and brown pumpkin embroidered patch is perfect for Fall. Adorable design features custom hand-cut appliqué with hand-embroidered details, all original artwork by Oscar Newman. As with all ON belly bands, this belly band is made from ultra-soft "cashmere feel"...

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Pumpkin Patch Sweater

$ 14.95

This adorable Fall sweater features a real pocket, and hand-cut and sewn pumpkin and maple leaf with embroidered details. With Oscar Newman styling in every way, but with the Truly Oscar value, this sweater is a must have for the...

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Ready to Sparkle Dress

$ 17.95

Delicate sequin fabric bodice, silver satin bow, pop-sleeves, floral print skirt with shimmery metallic thread accents, and tulle peek-a-boo skirt lining. All the elements for an attention-grabbing dress at an awards ceremony. We’re pretty sure your diva will tell you...

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Romp'n Roll Sweater

$ 24.95

This delightful sweater vest in classic blues and beige features a cable design with pups romping playfully. Ribbed neckline, hem and arm holes. Perfect for cool Spring and Summer nights, this sweater is a classic staple for your preppy pup....

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Rose'n Ruffles Sweater

$ 14.95

Oscar Newman details are apparent in this dream-worthy Truly Oscar sweater, making everyday radiate with style. Shirred knitted ruffles cascade around the neck and down the entire length of the sweater. Knitted ruffle detail trims the sleeves and hemline. A...

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Sail Boat Regatta Knitted Tank

$ 18.95

Preppy casual style for the sea loving pup! Cool cotton knit vest tank in popular red, off-white and blue, features a hand-cut applique sail boat, alternating blue and red brick pattern knitted design, and ribbed trim. This comfortable, light weight...

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Spring Fling Belly Band

$ 9.95

Spring Fling bunny appliqué in soft Spring colors. Adorable design features custom hand-cut appliqué with hand-embroidered details, all original artwork by Oscar Newman. As with all ON belly bands, this belly band is made from ultra-soft "cashmere feel" fabric with...

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Summer Breeze Sailboat Belly Band

$ 9.95

Breezy blue sail boat for is fun for Summer! Adorable design features custom hand-cut appliqué with hand-embroidered details, all original artwork by Oscar Newman. As with all ON belly bands, this belly band is made from ultra-soft "cashmere feel" fabric...

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Summer in Rio Tank

$ 15.95

Inspired by sizzling Summer nights in Rio, this chic girly tank arouses the Latin dancer within. Hot pink flirty ruffles with brown contrast trim and a ruffled hem offers simple yet stylish fiesta wear for Cinco de Mayo or picnics...

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Super Star Reversible Tee

$ 14.95

Comfy, stretchy, cool, and light, this soft cotton tee is a must-have staple to any dog's wardrobe. Reversible for two looks, delicious green and orange stripes reverse to green and orange polka dots. Hand-cut star patch features the ON logo....

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Sweet Dreams Blankie (blue)

$ 12.95

This blankie in baby blue is a must have staple for your pup's favorite bed or carrier. On one side is ultra-plush, silky cuddly faux-fur, and on the other is buttery soft, furry chenille with embossed paw prints. This light-weight...

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Sweet Dreams Blankie (pink)

$ 12.95

This blankie in baby pink is a must have staple for your pup's favorite bed or carrier. On one side is ultra-plush, silky cuddly faux-fur, and on the other is buttery soft, furry chenille with embossed paw prints. This light-weight...

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Take It Easy Tank Dress

$ 15.95

This adorable, light-weight cotton tank dress is light, soft and stretchy for maximum fit and comfort. Features a cotton checkered floral skirt with polka-dotted ruffle hem, and polka-dot fabric rose corsage. A must-have addition to your pup’s Spring/Summer wardrobe. Comes...

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