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OSCAR NEWMAN CREATES HAUTE COUTURE FOR THE NEW YORK PET FASHION WEEK

Oscar Newman joins the
Swarovski Design Innovation for the NY Pet Fashion Week

CHICAGO – The runways at the famed Olympus Fashion Week in New York may garner due attention each year, but the buzz this Fall is all about another New York fashion week --- for pets, that is. To be showcased at the New York Pet Fashion Week, scheduled for Aug. 19-20, Chicago-based luxury pet couture designer, Oscar Newman created one-of-a-kind pieces as a response to the invitation-only designer event for Swarovski. Designed by artists and sisters Charisa Antigua and Carmina O'Connor, these original creations incorporate Swarovski crystal fashion components and unique design elements, and the results are stunning to say the least. "We really pushed the envelope to demonstrate what our design philosophy is all about --- embellishment and detailing typically found only in very luxurious human fashions", said O'Connor. "Swarovski recognizes the growing trend in the pet fashion industry, and they know that is where the next big market opportunity is." Antigua stated, and added "We are very honored to be a part of Swarovski's design initiative. This is definitely an exciting first in the pet fashion industry." The Oscar Newman designs will be a part of Swarovski's display during the NY Pet Fashion Week, and a second couture piece will be auctioned off at the Black Tie Fundraiser that will benefit the Humane Society of NY, ASPCA, and Animal Haven.

The painstaking result of artistry and craftsmanship, each item in the Oscar Newman collection is hand-embellished in limited quantities with premium materials including special hand-dyed fabrics and yarns, custom appliqués, original embroidered designs, hand-sewn beading and Swarovski crystal and pearl accents. This obsession with detail is what raises Oscar Newman designs to the level of couture luxury, while the attention to comfort and wearability produces apparel and jewelry with casual ease.

Oscar Newman luxury pet couture is the ultimate fashion (dog) house for discerning pets and their owners. Offering an elegant line of apparel and accessories, Oscar Newman is committed to delivering exclusive, irresistibly distinctive fashions for picky pups. Oscar Newman is also releasing its new Fall/Winter 2006 collection at the New York Pet Fashion Week.

Oscar Newman luxury pet couture is available at fine boutiques throughout the country. Please visit www.oscarnewman.com to find the location nearest you.

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