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Oscar Newman® Creates New Fashion Line, Truly Oscar™

Truly Oscar™ by Oscar Newman Debuts Fall 2008
at Pet Fashion Week in New York

Geneva, IL - Oscar Newman® is launching its newest label, Truly Oscar™ to debut this Fall at the New York Pet Fashion Week this August 2008. Designed to be the lower-priced line of Oscar Newman, Truly Oscar™ will offer stylish dog apparel at a fraction of its luxury label.

"Truly Oscar™ will still have the same distinctive styling and exceptional quality as the original luxury label, and will be true to the Oscar Newman design philosophy, hence the name "Truly Oscar", explains Charisa Antigua, CEO and owner. "We've worked hard to make our signature style more accessible at affordable prices for the pet boutiques that want to offer products at a lower price point."

The collection will launch with sweaters in uncomplicated, down-to-earth designs, with emphasis on comfort, style, and casual ease wearability. "We are thrilled and excited about our new label." Carmina O'Connor, designer and co-owner, said. "We've had many stores who have wanted to carry our line for a long time, but have been limited by their consumer-spending demographics. Now Truly Oscar™ will enable them to offer true Oscar Newman design integrity without compromising their budget."

The higher-priced label, Oscar Newman Luxury Pet Couture, is a favorite among many celebrities and has been spotted on numerous celebrity pooches. Truly Oscar™ puts Oscar Newman's designs -- previously reserved for the upscale exclusive clientele, into the hands of the more budget-minded fashionistas.

Oscar Newman luxury pet couture is available at fine boutiques throughout the country. Please visit www.oscarnewman.com to view their latest collections or for more information.

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