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OSCAR NEWMAN INTRODUCES CANINE COUTURE FOR FURRY FASHIONISTAS

Consumers Follow Celebrity Trend As Pet Spending Is Projected To Rise To
$35.9 Billion In 2005

CHICAGO – If your pampered pooch wouldn’t be caught dead in a nylon collar, dines on cuisine, not “chow” and would rather attend a ball than fetch one, then the new collection by the designers at Oscar Newman luxury pet couture will have your fourlegged fashionista sitting up and begging for more. With the likes of Paris Hilton, Britney Spears and Jessica Simpson appearing everywhere with their chic canines, consumers across the country are jumping on the trend to outfit their furry friends with designer pet couture. In fact, in a recent market analysis released by the American Pet Product Manufacturers Association, it was noted that pet spending has more than doubled from 1994 to 2005 and the pet industry is now the seventh largest retail segment, with sales 60% greater than the toy industry and 33% greater than the candy industry.

Created by artists and sisters Charisa Antigua and Carmina O’Connor, Oscar Newman was born out of the sisters’ passion for fashion, which is shared by their pets. “We’ve been dressing our pets all our lives,” said Antigua. “Just as we like to look good wherever we go, so do our pets.”

The painstaking result of artistry and craftsmanship, each item in the Oscar Newman collection is hand-embellished in limited quantities with premium materials including special hand-dyed fabrics and yarns, custom appliqués, original embroidered designs, hand-sewn beading and Swarovski crystal and pearl accents. This obsession with detail is what raises Oscar Newman designs to the level of couture luxury, while the attention to comfort and wearability produces apparel and jewelry with casual ease.

“Entertainment reports come out almost daily showing celebrities taking their pets everywhere,” said O’Connor. “Because these people are role models, they’ve helped people everywhere embrace how wonderful it is to interact with and pamper their pets.”

Oscar Newman luxury pet couture is the ultimate fashion (dog) house for discerning pets and their owners. Offering an elegant line of apparel and accessories, Oscar Newman is committed to delivering exclusive, irresistibly distinctive fashions for picky pups.

Oscar Newman offers a complete line of coats, sweaters, t-shirts, dresses and jewelry to suit every pet’s style and every owner’s fashion sensibility. Prices for individual items range from $12 for anklets to $140 for a genuine leather coat. Sizes range from extra, extra small to large and fit small dogs up to approximately 20 pounds and 18 inches long.

Oscar Newman luxury pet couture is available at fine boutiques throughout the country. Please visit www.oscarnewman.com to find the location nearest you.

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